TOW Seeks Director of Creative Strategy & Digital Media For the Obreros Program

Full-time. Minimum 4–6 years of experience. Bilingual (Spanish/English) Required. All applicants must submit a link to a portfolio of digital marketing or video work.

About the Role

The Theology of Work Project (TOW), a Christian non-profit 501()3, seeks a senior, bilingual Director of Creative Strategy & Digital Media to lead digital marketing, media strategy, and distribution for TOW's Obreros Program. In partnership with Windrider Institute, Obreros pairs world-class independent filmmaking with actionable, Bible-based discussion tools. Obreros tells vivid, real-life stories of everyday work in the Hispanic community, aiming to connect millions of audience members to the deeper meaning of their work by translating biblical truths into visual stories that resonate with a digital generation.

The Director of Creative Strategy & Digital Media Marketing will combine strategic thinking, artistic sensibility, and strong people-management skills to shape how program content is marketed and distributed to reach a large-scale audience across digital platforms, while managing a team of contractors, interns, and volunteer contributors.

Timeline

Application due date: November 30, 2026

Target start date: January 2027

Key Responsibilities

Digital Strategy, Storytelling, & Distribution

• Develop and own the video-forward media and creative strategy for Obreros and related TOW initiatives, with realistic, phased audience goals that build toward a large-scale reach of millions over multiple years
• Define target audiences, including filmmakers, viewers, and funders, and shape Obreros's narrative voice and digital presence across web, social, video, and partner channels
• Translate audience insights, cultural trends, and platform behavior into actionable creative briefs and campaign strategies
• Advise and present strategy, campaign concepts, and audience-growth recommendations (including GEO/SEO and platform selection) to TOW's senior leadership and key stakeholders
• Use analytics to evaluate creative effectiveness, iterate based on data, and stay ahead of platform innovations
• Build and maintain a content calendar, with assistance from a social media manager as needed

Content Creation & Media Production

• Oversee end-to-end production and management of digital creative assets — including a library of video excerpts, short-form content, and adaptations of long-form assets (documentaries, interviews, outtakes, behind-the-scenes footage) — for websites, social media, video channels, and partner platforms. Responsibilities include managing other creators as well as light editing (raw footage and film assets will come from Obreros fellows, Windrider, and partner filmmakers) to produce platform-ready formats for marketing purposes
• Lead ideation and concept development for integrated campaigns spanning social media, paid digital, content marketing, and owned channels
• Coordinate additional content collection at events such as the Windrider Summit, directly or through fellows, interns, or contracted support

Team & Contractor Management

• Recruit, onboard, and manage part-time contractors, interns, and volunteers (e.g., social media manager, video editors, graphic designer, copywriters, content strategists, influencers/faces of the program)
• Establish and maintain creative quality standards, brand guidelines, and best practices across the team
• Assess program needs and build/manage creative budgets, timelines, and resourcing across multiple concurrent projects to meet program goals

Partnerships & External Coordination

• Coordinate with Windrider and other partners to align communications, schedules, and expectations, and maximize total audience
• Identify and cultivate distribution partnerships and industry connections — including Christian networks, churches, campus ministries, film festivals, faith-based distribution networks, screening/testing platforms, and film communities — to extend reach and support distribution and impact goals
• Serve as a point of connection between Obreros and TOW's broader mission, identifying opportunities for Obreros content and strategy to support TOW at large
• Manage relationships with external agencies, freelancers, and production partners, including developing partner-facing communications and promotional materials as needed

Qualifications

Required

• Fluent in both Spanish and English (written and verbal), with the ability to translate content between the two languages
• Minimum 4-6 years of experience in video-forward channel development, digital marketing, or media placement, ideally within the film, documentary, or entertainment industry
• Demonstrated experience managing people or teams, including part-time staff, freelancers, interns, or volunteers
• Demonstrated ability to lead complex creative initiatives while ensuring execution of operational details in a highly organized manner
• Demonstrated success growing audiences and increasing engagement through high-quality short-form video content
• Strong written communication skills in English and Spanish, including the ability to translate complex ideas into clear guidance

Preferred

• Background in documentary filmmaking, video storytelling, or narrative media distribution
• Existing network of industry contacts in film distribution, festivals, or faith-based media, and comfort working with filmmakers, creatives, and institutional partners
• Familiarity with Christian faith-based or mission-driven organizations, including experience creating faith-oriented content for digital platforms
• Experience managing cross-cultural or bilingual programs
• Experience advising on or managing budgets in a creative or nonprofit context

Working Conditions

This is a remote position with required travel for key events and meetings, including a full week at the Windrider Summit during the Sundance Film Festival and occasional in-person, program-related travel. The schedule is flexible; however, you are expected to be available for virtual meetings during standard business hours (any U.S. timezone), and some evening or weekend work is expected for in-person events or virtual meetings. This role reports to the Obreros Program Executive, with significant collaboration with the Executive Director and Editor in Chief.

Compensation & Benefits

• Salary commensurate with experience, in the range of $90,000 to $95,000
• Comprehensive health and dental insurance options
• Retirement plan with company matching
• Paid time off (20 vacation days, 11 holidays)

To Apply

Please fill out the application form here. One last thing: please include your portfolio link in the top section of your resume.

About

For an overview of the Obreros Program, of which this position is a part, see https://www.theologyofwork.org/resources/theology-of-work-project-launches-obreros-program-with-lilly-endowment-national-storytelling-grant. For more about the Theology of Work Project, see https://www.theologyofwork.org/about/